At 55DSL we believe that some of the most innovative ideas and designs of our generation are born inside the classroom and because the world is always in need of innovation, we are giving young talent a chance to develop the next big thing.

So, the final result? A kickass kit, composed of a bag, a tee-bag and a multi tools belt, directly from the mind and the pen of the students of Art Institute of Nove, Italy. Figure out more exclusively at the 55DSL Flagship Stores, find your nearest here.

The brand new 55DSL Casablanca Store is now open in 2 Rue de la Reunion. Come visit us and in the meanwhile step in virtually after the jump!

On the 3rd of December, the 55DSL London’s Flagship Store in Newburgh Street has been for the second time home of Pic+Mix, the new series of art exhibitions curated by Intercity for 55DSL, working this time with the Monorex Agency.

This time experimental graffiti artist Chu has chosen to work with fellow street artist and illustrator Disco Teck, using the tools of their trade, aerosol vs. marker pen, to give a 360 degree installation that will seriously turn your head!

Have a look at the gallery after the jump.

Exploring (literally) new perspectives and embracing computer-aided technologies, Chu’s work has continued to push back the boundaries of graffiti since he first began experimenting with aerosol paint & home computers in the late 1980’s describing his creations as gently reminding us of the everyday conflict between digital and analogue devices. During his 30 years of experience he has successfully gained a reputation working with some of the most culturally influential artists of our time, projects with Banksy and Jamie Hewlett, collaborating at the Swiss Embassy in London and for the groundbreaking opera “Monkey Journey to the West” being a few of the highlights he is humbly proud to mention.

International artist Disco Teck blurs the fine lines between graffiti, illustration and Graphic design. He has produced work in all corners of the world with Monorex, and exhibited in New York Barcelona and London, with plans for his second solo show in 2010.As comfortable working digitally as with pen or aerosol, he has collaborated with brands like Addict clothing, Reebok, and Edding Pens.

Monorex HQ is based in London town. Situated in the creative hot spot, that is Shoreditch, Monorex has its finger firmly set on the pulse of all things artistic and influential. There¹s a huge array of artists on the Monorex books, all of whom have a special skill or particular style to suit any type of job. This means Monorex isn¹t stuck doing the same thing over and over again. We¹re able to pull in different types of talent from different locations. We don¹t believe in limiting yourself…

Studio55 is a working creative space in the heart of London’s media hub, Soho. Situated above the 55DSL store on Newburgh Street, Studio55, formally the mezzanine level of the store, recently became a disused space that was crying out for some 55DSL TLC.

After working with, collaborating and supporting artists and musicians for the past 15 years and gaining much respect within the media world, 55DSL wanted to create a space that complimented the store and that could be used by creative types looking for somewhere to either work, play or exhibit.

55DSL wanted to provide somewhere inspirational for the brand itself and the artists, which in turn and with a little help from 55DSL, offers support for emerging artists to make their mark in this difficult industry. With a re-vamp of the space, Tiger Beer on board as sponsors (thank you very much!) and interest from London creatives, press and friends of 55DSL.. Studio55 was born!

Studio55 is proudly supported by Tiger Beer.

And finally here it is, join us in celebrating the most shameful portrait of 1994: this American dude is having his life enhanced once and for all!

So season’s greetings from 55DSL and adidas Originals to the winner of the winners, hitting the titanic jackpot of 15 kickass 55DSL collabs… can you imagine a better way to close these Fifteen Fuckin Years celebrations?

Let us introduce the last 2 most shameful portraits of 1994, decided again by our Jury, composed by 55DSL’s Andrea Rosso, adidas Originals’ Ben Pruess and Vasava’s Enric Godes, winning a pair of limited edition special collaboration XV/55 sneakers by adidas Originals as well as one of the many exclusive collaborative items created for 55DSL’s 15th anniversary.

The 55DSL x adidas Originals Experience Enhancer Device Contest closes here, review all the 14 Disgraceful Awards after the jump and come back in one week to discover who out of them is going to hit the Christmas Jackpot!

Continuing with its XV Anniversary celebrations in 2009, this Fall 55DSL launched worldwide the Turbokrapfen x 55DSL x The Bloody Beetroots 10.55 Tribute Jacket through a viral animation from Italian agency Mutado, already a cult on YouTube.

One of the crazy characters from the video has been chosen as the protagonist of the first 55DSL videogame, the 55DSL Whack a Mole, already here in the Fun Section and now available for free at the Apple App Store in a supefunny touch-screen version, for 1 or 2 players!

This is only the beginning of a new 55DSL digital era. Enter the 55DSL Games new galaxy and stay tuned to figure out!