Welcome to the 55dsl website

You move fast. You live fast. You are always on the go. And 55DSL knows this, which is why the spring/summer 2010 Constant Movement collection was designed with practicality and style in mind!

Perfect for every moment of every day, clean lines and sleek accessories are the distinguishing elements of this collection. Inspired by 55DSL’s favourite subject, the street, bold graphics and bright colours create a distinct metropolitan look for the urban dweller.

The men’s collection is clean and simple with bright colours and sporty silhouettes that make it perfect for every occasion. It’s an easy look with a bold, graphic personality and the use of natural cottons makes it cool with an elegant twist. Shirts have a new lease on life thanks to acute attention to detail and a focus on fit. Cool cardigans come in vibrant summer colours with sporty pops, bold graphics and monochromatic dip-dyed treatments. Autumn’s colour-blocking is back in subtle shades, while metallic materials take over the “5 seasons Jacket.” A varied mix of chinos, both sporty and classic, as well as fresh lightweight cottons, classic twills and a military canvas all reaffirm a push to a more natural look. Jeans come in dark and light stonewashed varieties, as well as pastel-hued stonewashes. Look out for the new “over constructed” Pawnster style and new denim branding.

The girls’ collection is divided into three complimentary themes: Casual Cool, represents the street, inspired by strong colours and easy to wear separates, Deep Summer, more feminine with colours ranging from soft pastels to strong checks with a dash of sport to complete the overall holiday feel and Party Mood, evening-driven with soft fabrics and viscose for stylish body-conscious dressing. Finally, what 55DSL collection would be complete without new 10.55 t-shirt styles?

You better move fast if you want to get your hands on this collection!