Welcome to the 55dsl website

Whilst in Los Angeles I spent a day hanging out with the World famous MotoGP rider Andrea Dovizioso and his Manager Simone Battistella. Joined by my beautiful new friends Alessia Rosso and Sofia Baccio, we took charge as the tour guides and whisked them around Los Angeles in 55DSL style.   

Shopping, Watermelon Margaritas in the afternoon sun and a long lunch later we all head back to base for a siesta before getting our glad rags on and heading on into Hollywood. All showed in the gallery below!

We took Andrea and Simone with us to the Cobrasnake’s Birthday Party at Cinespace and danced all night to the high energy electro of Steve Aoki. On the way there I asked Andrea what he would do if he only had 55 hours left to live… check out the video to see what he said…

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It’s not even the holidays yet and 55DSL is spreading love and cheer on the West Coast pening a pop up shop located at South Coast Plaza, on November 3rd!

The concept store opens seven days a week, will give OC shoppers a chance to get their hands on the 55DSL’s Low Noise High Quality FW08 collection and other tasty limited edition pieces… but only till the end of January!  

You’ll have to wait til the doors open at Level 3, Crate & Barrel Wing, to see the store, visitors will be pleasantly surprised! And if you like to party, the opening launch event on Thursday Nov 6th promises to be a fun filled three hour jump off, with DJ sets from the following killer acts: Lykke Li (if you haven’t heard of her then you must be over 50, please don’t come to the party, unless you’re Madonna or Prince), Bjorn (Peter, Bjorn & John), shit hot DJ and producer Dan Sena (Dim Mak) and also spectacular art from Greg “Pnut” Galinsky (google him and you’ll probably realize that you and your homies have been wearing his art on your feet for a while…).

Pick up a VIP pass for the launch party from the 55DSL pop up shop from Monday onwards which will give you speedy access into all the fun on Thursday night, or just RSVP by clicking here!

On the occasion of the launch of the unique collaboration with Complete Technique, Ale Zuek Simonetti joined again the 55DSL family to realize a very special gallery, shooting the creative director of the Japanese brand, Osamu Koyama, with the hands on his favourite treasures: jewels and motobikes.

Enter the cool lab with us in the main site’s Collabs Section!

Featuring an exclusive limited edition speaker pendant made in resplendent black and gold precious metals, and crafted with a beautiful Fifty Five DSL personalization, this astonishing collab, serialized and numbered from 1 to 55, is available solely at the 55DSL NYC Flagship Store at 281 Lafayette St. b/w E. Houston and Prince. 

You have probably seen it in the infamous BNN TV program “Spuiten en Slikken”, but we’re proud to announce that for the 10 years of the beloved Dutch television we are producing 2 limited edition tees that you can see above, that are only going to be sold at Men at Work!

On Friday October the 3rd, the 55DSL NYC Flagship Store celebrated the launch of a unique collaboration with a one of a kind jewelry line from the shores of Japan, Complete Technique, with music provided by Future Shock, stars of the upcoming MTV movie Made In Queens.

As it often happens, one of our favourite photographers, Ale Zuek Simonetti, was there to join the 55DSL family and to show the big party to all the poor fans far far away through his perfetcly recognizable lens.

Don’t miss the party in the main site galleries section.

For those who don’t know yet, the 55DSL x Complete Technique collab features an exclusive limited edition speaker pendant made in resplendent black and gold precious metals, and crafted with a beautiful Fifty Five DSL personalization, serialized and numbered from 1 to 55, available solely at the 55DSL NYC flagship store and stamped bearing a hallmark of the flagship’s home city, NYC! Click here for more info.