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Last week, on the occasion of the Spring-Summer ‘09 collection presentation in Puglia, Italy, 55DSL presented officialy the new astonishing campaign for its upcoming Fall-Winter ‘08 collection.

Photographed by Louis Dechamp, with inspiration from the surreal electro-vision the 80s had of the future (3D renderings, neon lights, and special effects) and elements taken from world of music and musical tecnology such as equalisers, headphones and microphones, it represents the perfect summary of the Low Noise High Quality concept from the Fall-Winter ‘08 collection, while the models chosen, Christopher Meireles and Maria Dvirnik, play perfectly the role of the very masculine cool man and the sexy gymnastic pin up who inspired the entire collection.

The campaign will be spread worldwide starting from July and will tease to the upcoming 40 pages 55DSL Fall-Winter ‘08 catalogue, in stores in August. Just click the link below to have a first look at the entire set of pictures…

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On the occasion of the worldwide launch of the new 10.55 Artists Tee Series, 55DSL customized a massive wall right outside the brand new Barracuda Store in LA.

Standing at a whopping 56ft wide and 19ft high, the wall, designed by the 55DSL creative team on the basis of the Arthur King’s 10.55 tee, is entirely hand made, so becoming a real gem of street art!

If you’re so lucky to stroll around Melrose Avenue for supercool shopping in the following weeks it certainly will get your attention, otherwise you can have a look at the snapshots by visiting the Air Philosophy Studio website…

Starting from the Fall Winter ‘08 collection, part of the 55DSL T-shirt offer is dedicated to 10.55, a new limited edition project in collaboration with different international artists.

Every season 55DSL selects artists from different Countries and gives them total freedom to design their exclusive graphic to be printed on a T-shirt. Each T-shirt is produced in a limited number of 1055 pieces worldwide and only available at authorized 55DSL dealers.

The selected artists for Fall Winter ‘08 are: Brosmind (Spain), Andrew Rementer (USA), Luke Insect (UK), Arthur King (France) and Komatsu 1000 (UK).
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This year 55DSL has chosen the amazing Puglia, in the deepest south of Italy, to present its Spring-Summer ‘09 “The Fifth Dimension” Collection.

Unfortunately you can’t have a look at the catwalk for now, very few lucky attendees could, but you should go soon on lastnightsparty to have a look at the superhot backstage and, if you’re brave enough, at the wettest party on the pool you’ve ever seen…

Also Charlene was there; can you imagine a more alchoolic way to give the welcome onboard to the brand new Junior Lucky Bastard?

Last Tuesday, 55DSL joined BPM Magazine to present a special DJ set by one of the hottest new bands from across the pond, Dim Mak’s Shitdisco, who DJed alongside LA’s Blu Jemz.

Taking place at the newly relocated Barracuda Store, the party hosted the hottest girls around Hollywood, togheter with an alchoolic gang of 55DSL’s friends.

Have a look at your sweaty face or at what you’ve unfortunately missed in the exclusive gallery by the one and only The Cobra Snake!

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