From the 4th to the 9th November at the EICMA tradeshow in Milan, Pav. 6, Booth L24, 55DSL is pleased to launch a brand new motocross clothing line created in collaboration with 30-year heritage in the off-road field’s AXO, for a winning combination and guaranteed success!

The line will comprise helmets, goggles, sweaters, pants and gloves, and will be available in limited quantities in the best motorbike dealerships worldwide as of January 2009. A large-scale advertising campaign will accompany the collection, which will also be on display at 55DSL flagship stores across the globe…

“We are both important international companies who are tied to the worlds of youth and sport, so this was a natural and spontaneous collaboration,” says Andrea Rosso, creative director of 55DSL. “Both our target market, ranging from 18-30 years, and our core values are in line with those of AXO. The resulting collection is testament to this symbiotic relationship.”  

“The line is a mix of street style and retro inspiration, with technical elements that are traditionally part of AXO products,” explains Valentina Zago, product development manager for AXO Sport. “We are breathing fresh air into the world of Motocross and distinguishing ourselves as trendsetters by establishing a collaboration with a prestigious international brand. The off-road industry has never seen this before and we are proud to be the first to orchestrate it.”