A new collab project was born thanks to the friendship between Jovanotti and 55DSL’s Creative Director Andrea Rosso.

Lorenzo will endorse 55DSL clothes and accessories from a kickass summer range throughout all the Safari tour, and the 55DSL’s creative team, inspired by his book “Safari Jam”, designed and produced a limited edition t-shirt which will be sold during the tour; all profits going to Rezophonic.

This special collab was launched in the Milan tour date on may the 29th followed by a big party at the Diesel Penthouse, shooted for 55DSL by the infamous crew of Diedlastnight.