Don’t miss the special dedicated section and discover how 55DSL rocked on the Axo complete range by visiting the main site Collabs page!

From the 4th to the 9th November at the EICMA tradeshow in Milan, Pav. 6, Booth L24, 55DSL is pleased to launch a brand new motocross clothing line created in collaboration with 30-year heritage in the off-road field’s AXO, for a winning combination and guaranteed success!

The line will comprise helmets, goggles, sweaters, pants and gloves, and will be available in limited quantities in the best motorbike dealerships worldwide as of January 2009. A large-scale advertising campaign will accompany the collection, which will also be on display at 55DSL flagship stores across the globe…

It’s not even the holidays yet and 55DSL is spreading love and cheer on the West Coast pening a pop up shop located at South Coast Plaza, on November 3rd!

The concept store opens seven days a week, will give OC shoppers a chance to get their hands on the 55DSL’s Low Noise High Quality FW08 collection and other tasty limited edition pieces… but only till the end of January!  

You’ll have to wait til the doors open at Level 3, Crate & Barrel Wing, to see the store, visitors will be pleasantly surprised! And if you like to party, the opening launch event on Thursday Nov 6th promises to be a fun filled three hour jump off, with DJ sets from the following killer acts: Lykke Li (if you haven’t heard of her then you must be over 50, please don’t come to the party, unless you’re Madonna or Prince), Bjorn (Peter, Bjorn & John), shit hot DJ and producer Dan Sena (Dim Mak) and also spectacular art from Greg “Pnut” Galinsky (google him and you’ll probably realize that you and your homies have been wearing his art on your feet for a while…).

Pick up a VIP pass for the launch party from the 55DSL pop up shop from Monday onwards which will give you speedy access into all the fun on Thursday night, or just RSVP by clicking here!

On the occasion of the launch of the unique collaboration with Complete Technique, Ale Zuek Simonetti joined again the 55DSL family to realize a very special gallery, shooting the creative director of the Japanese brand, Osamu Koyama, with the hands on his favourite treasures: jewels and motobikes.

Enter the cool lab with us in the main site’s Collabs Section!

Featuring an exclusive limited edition speaker pendant made in resplendent black and gold precious metals, and crafted with a beautiful Fifty Five DSL personalization, this astonishing collab, serialized and numbered from 1 to 55, is available solely at the 55DSL NYC Flagship Store at 281 Lafayette St. b/w E. Houston and Prince. 

You have probably seen it in the infamous BNN TV program “Spuiten en Slikken”, but we’re proud to announce that for the 10 years of the beloved Dutch television we are producing 2 limited edition tees that you can see above, that are only going to be sold at Men at Work!

This month 55DSL will be launching a unique collaboration with a one of a kind jewelry line from the shores of Japan, Complete Technique! 

Featuring an exclusive limited edition speaker pendant made in resplendent black and gold precious metals, and crafted with a beautiful Fifty Five DSL personalization, this astonishing collab will be serialized and numbered from 1 to 55, available solely at the 55DSL NYC flagship store and stamped bearing a hallmark of the flagship’s home city, NYC!

Be the envy of all your friends and be the first one in line at the NYC launch event on Friday October the 3rd, from 6:30-8.30pm at the 55DSL Store at 281 Lafayette St. b/w E. Houston and Prince.  Open bar kindly provided by RedBull (with vodka) and music on the night provided by Future Shock, stars of the upcoming MTV movie Made In Queens – trust us…you haven’t seen (or heard) anything like this!

Not only that, all shoppers spending $55 or more during the 2 hour preview event will be entered into a raffle to win one of the 55 limited edition pendants!

Don’t miss your chance to have a look at the astonishing 55DSL Spring Summer 09 “The Fifth Dimension” Collection from the 26th to the 28th August at the Sands Expo of Project Las Vegas!

Let the American crew of 55DSL introduce you in a “trip” inside the new colors, graphics and items, discover who’s designing the upcoming 10.55 series or just come to the booth to give a 55 to the guys! 

Produced in Amsterdam by the 55DSL Benelux team, this video shows the “Low Noise High Quality” concept at its best!

The graphic story of 55DSL’s Fall Winter ‘08 Collection is inspired by hi-fidelity stereo equipment and twisted references to the late 80’s: quirky audio cassette graphics, as well as old LP covers, are corrupted with our usual irreverence. Besides the main theme, we still haven’t freed ourselves from our habitual obsession with dynamic and abstract geometric graphics- sometimes softened up by mimicking a hand drawn style…

Check the Fall WInter proposals by your favourite brand in the main site Collection section! 

Starting from the Fall Winter ‘08 collection, part of the 55DSL T-shirt offer is dedicated to 10.55, a new limited edition project in collaboration with different international artists.

Every season 55DSL selects artists from different Countries and gives them total freedom to design their exclusive graphic to be printed on a T-shirt. Each T-shirt is produced in a limited number of 1055 pieces worldwide and only available at authorized 55DSL dealers.

The selected artists for Fall Winter ‘08 are: Brosmind (Spain), Andrew Rementer (USA), Luke Insect (UK), Arthur King (France) and Komatsu 1000 (UK).

A new collab project was born thanks to the friendship between Jovanotti and 55DSL’s Creative Director Andrea Rosso.

Lorenzo will endorse 55DSL clothes and accessories from a kickass summer range throughout all the Safari tour, and the 55DSL’s creative team, inspired by his book “Safari Jam”, designed and produced a limited edition t-shirt which will be sold during the tour; all profits going to Rezophonic.

This special collab was launched in the Milan tour date on may the 29th followed by a big party at the Diesel Penthouse, shooted for 55DSL by the infamous crew of Diedlastnight.