Published December 1st, 2008

This Wednesday December 3 at The Roxy in LA, from 9pm to 2am, no other than MSTRKRFT will be the peak of the exclusive lineup of the 2009 BPM x Vapors Holiday Party presented by 55DSL: DJs Klever, Treasure Fingers and Gina Turner.
As if that wasn’t enough reason to get there early, there’s an open bar courtesy of Mickey’s Beer from 9pm-10pm!
RSVP here. You are seriously risking to stay outside!
Published December 1st, 2008
It’s been hard waiting, we know, but now we can show the result of the hot trip that Bronques from Lastnightsparty did last summer with the 55DSL’s crew, the JLB Charlene and the Bloody Beetroots on the occasion of the brand new 55DSL Kobe Store opening.
As you probably remember from the previous post, last Summer 55DSL sent Bronques in 3 different cities to shoot his free interpretation of the “live at least 55 seconds per day”: 3 supersexy videos, radically different from each other, just like the cities involved…
So LA, Tokyo and next stop: our native Italy! OMG! Can you wait for that?
Published December 1st, 2008
It’s days that Milan is listening to rumors on this: something new and powerful is brewing in the city as the Christmas preparations get underway!
Just in time for the magic of the season, as the Diesel Planet Store in San Babila — the biggest Diesel Store in the world — gets ready to unveil its new space, 55DSL will invade the Galleria Passerella location with a brand new 55DSL TemporART Store opening on the 3rd December with a huge party!
Under the direction of Andrea Rosso, the 55DSL creative team has infact changed and customized the store with yet another cutting edge graphic concept: representing two parallel worlds, the space will be divided into a white section and a black one, allowing the brilliant 55DSL collection to pop!
Inspired by Andrea’s passion for music and design, the 55DSL TemporART Store will give young artists an opportunity to showcase their talent by customizing an area of the display window according to their own unique vision. The first artist to sign on is T.O.D.O.S., a Spanish collective who draw their inspiration directly from the streets and bars of Madrid. Their art seeks to break conventional notions and bring an end to oppressive behaviours. T.O.D.O.S el poder!!!
Published November 28th, 2008

Last night, while walking through Ticinese, our friends at Diedlastnight saw spotlights, girls and a camera-team inside the 55DSL flagship store… and just few hours later those incredibly hot chicks were doing something crazy in Galleria Passerella, where the 55DSL TemporART Store is opening in a while…
See their superhot photographic report from that night by clicking here and just wait few days to figure out… what the hell is this 55DSL TemporART Store?
Published November 27th, 2008

Don’t miss your chance to have a look at the new Dubai Mall’s 55DSL Store, enter the Pop Up Store recently open in the amazing Orange County and figure out where the upcoming 55DSL TemporART Store is gonna be in Milan!
Check the new section right now by clicking here.
Published November 26th, 2008

Following the success of their Notting Hill’s exhibition in August, 55DSL and Mitchy Bwoy have teamed up again to open a brand new exhibition space in London!
Starting from this Winter, the 55DSL Newburgh Street Flagship store will infact play host to the best artists that you don’t know but may already appreciate: looking further than the end of our own noses - 55DSL is committed to using this space to celebrate the true originators of all the disciplines of visual arts!
And to kick things off soon, 55DSL proudly presents a collaboration between Rabodiga and Mitchy Bwoy with “Hell Hath No Fury”, an exhibition that will explore the basic themes surrounding trust, sexuality and innocence, where the artists will take turns at being the wolf and the little red riding hood… Will innocence prevail? Only you can decide!
The first day for the public to see this show is Saturday 6th of December - from 12pm - the artists will be in residence. The work from this show is available to buy, prices range up to £1500, and that’s not all: to accompany this show there are 55 limited edition prints, with the stunning image you see in the picture above, all signed by the artists, at £95 each that only the first 20 will be able to buy at £55!
Published November 17th, 2008
55DSL really loves its extended family - especially when they show it love back!
In this month’s Complex Magazine, Osamu Koyama creative director/owner of Complete Techinque, the one of a kind Japanes jewelry line 55DSL is colaborating with (you really don’t know? Are you kidding us? Click here!) is championed as a style leader by G Shock in their recent ad campaign.
And he’s wearing his favorite G Shock along with his favorite 55DSL clothes! Wanna feel as cool as he is? Try with a pair of 55DSL’s Patrick denim pants and a Fujii-Lin jacket! The complete store list is here.
Published November 17th, 2008

Starting with the Spring-Summer 2010 collection, Marc Jacobs Menswear will be licensed and produced by Staff International SpA, part of Only the Brave company, the 55DSL’s beloved family!
You probably know, Only the Brave already has Maison Martin Margiela, Viktor & Rolf, Vivienne Westwood, Dsquared2, and obviously Diesel in his roster… a big family incredibly cool, will be hard for 55DSL to find what to wear at this Christmas family lunch!
(Thanks to our friend The Cobra Snake for the nice pic above!)
Published November 12th, 2008







