Just few days before the Diesel family celebrated their xXx, Jeff Carvalho and Michael Williams had the opportunity to sit down with 55DSL’s Creative Director and owner Andrea Rosso in the brand new New York City’s showroom.

They spoke for Highsnobiety about 55DSL and the market, the brand’s heritage and the dreams for the future, the trips to Japan and the USA, up to his happy childhood in the fashion industry and his streetwear-inspirational teenage in Bassano.

Read the more recent Andrea’s word on the hypest blog in the globe, the forefront of lifestyle and street culture, and don’t miss the chance to have a look at the upcoming 55DSL’s Spring-Summer 2009 15th Anniversary Collection!

Following the success of their Notting Hill’s exhibition in August, 55DSL and Mitchy Bwoy have teamed up again to open a brand new exhibition space in London!

Starting from this Winter, the 55DSL Newburgh Street Flagship store will infact play host to the best artists that you don’t know but may already appreciate: looking further than the end of our own noses - 55DSL is committed to using this space to celebrate the true originators of all the disciplines of visual arts!

And to kick things off soon, 55DSL proudly presents a collaboration between Rabodiga and Mitchy Bwoy with “Hell Hath No Fury”, an exhibition that will explore the basic themes surrounding trust, sexuality and innocence, where the artists will take turns at being the wolf and the little red riding hood… Will innocence prevail? Only you can decide! 

The first day for the public to see this show is Saturday 6th of December - from 12pm - the artists will be in residence. The work from this show is available to buy, prices range up to £1500, and that’s not all: to accompany this show there are 55 limited edition prints, with the stunning image you see in the picture above, all signed by the artists, at £95 each that only the first 20 will be able to buy at £55! 

55DSL really loves its extended family - especially when they show it love back!

In this month’s Complex Magazine, Osamu Koyama creative director/owner of Complete Techinque, the one of a kind Japanes jewelry line 55DSL is colaborating with (you really don’t know? Are you kidding us? Click here!) is championed as a style leader by G Shock in their recent ad campaign.

And he’s wearing his favorite G Shock along with his favorite 55DSL clothes! Wanna feel as cool as he is? Try with a pair of 55DSL’s Patrick denim pants and a Fujii-Lin jacket! The complete store list is here.

Starting with the Spring-Summer 2010 collection, Marc Jacobs Menswear will be licensed and produced by Staff International SpA, part of Only the Brave company, the 55DSL’s beloved family!

You probably know, Only the Brave already has Maison Martin Margiela, Viktor & Rolf, Vivienne Westwood, Dsquared2, and obviously Diesel in his roster… a big family incredibly cool, will be hard for 55DSL to find what to wear at this Christmas family lunch!

(Thanks to our friend The Cobra Snake for the nice pic above!)

To celebrate the launch in Italy of a brand new TV series, Romanzo Criminale - La Serie, 12 episodes produced by SKY Cinema and Cattleya in association with RTI-Mediaset and on air from November the 10th every Monday at 9pm on Sky Cinema 1, 55DSL has just released a limited edition tee that will be the special guest of a big launch party in true gangsta style in Rome this weekend!

Based on Giancarlo De Cataldo’s 2002 novel, in turn inspired by the Banda della Magliana true story, the series tells the story of a gang of ambitious street thugs hitting the big time in the 1970s and their attempt to rule Rome’s criminal underworld stretches across 20 years.

The right occasion for the infamous 55DSL creative team to create their bloodier and more sinister tee ever! 

With an ever-growing success taking its attendance for the 7th edition in 2007 beyond the level of 20,000 people, while furtherly increasing its artistic quality, the International Festival of Electronic Music and Arts
Club To Club comes back with its 8th edition from Thursday 6th to Saturday 8th November in Turin, Italy and on Saturday 8th November in Rottherdam, the Netherlands, willing to investigate contemporary sounds and new cultural trends, with a dreamy image and claim ”In dreams I dance with you”.

Coming back in the very same days when Turin becomes the Italian capital of contemporary arts and design, Club To Club 08 will try suggesting some new and unusual trajectories while questioning the idea of contemporary, leaving room to extraordinary and amazing music and different yet converging artistic languages.

New ideas and challenges will let the Festival’s audience decide their favourite route inside this year’s dense programme. Artists, producers of sound and visuals, record labels and “families”, teachers and pupils (and pupils influencing their teachers), far from obsolete genre definitions and constantly reinveinting their art, will fill the Festival’s programme.

For the second year in a row, 55DSL is official partner of the event and will take the chance to show there the preview of the Spring Summer 2009 10.55 with graphics by Vasava, Soren Strange Lentz, Matthew Goldman, Kustaa Saksi, Rinzen, Dstrukt, Serge Seidlitz and Andrea- Pink is Punk. And on this occasion 55DSL also designed and produced a very limited tee in 2 versions, that can you see below, and that very hardly you’ll be able to grab but… you’ll never know!

From the 4th to the 9th November at the EICMA tradeshow in Milan, Pav. 6, Booth L24, 55DSL is pleased to launch a brand new motocross clothing line created in collaboration with 30-year heritage in the off-road field’s AXO, for a winning combination and guaranteed success!

The line will comprise helmets, goggles, sweaters, pants and gloves, and will be available in limited quantities in the best motorbike dealerships worldwide as of January 2009. A large-scale advertising campaign will accompany the collection, which will also be on display at 55DSL flagship stores across the globe…

It’s not even the holidays yet and 55DSL is spreading love and cheer on the West Coast pening a pop up shop located at South Coast Plaza, on November 3rd!

The concept store opens seven days a week, will give OC shoppers a chance to get their hands on the 55DSL’s Low Noise High Quality FW08 collection and other tasty limited edition pieces… but only till the end of January!  

You’ll have to wait til the doors open at Level 3, Crate & Barrel Wing, to see the store, visitors will be pleasantly surprised! And if you like to party, the opening launch event on Thursday Nov 6th promises to be a fun filled three hour jump off, with DJ sets from the following killer acts: Lykke Li (if you haven’t heard of her then you must be over 50, please don’t come to the party, unless you’re Madonna or Prince), Bjorn (Peter, Bjorn & John), shit hot DJ and producer Dan Sena (Dim Mak) and also spectacular art from Greg “Pnut” Galinsky (google him and you’ll probably realize that you and your homies have been wearing his art on your feet for a while…).

Pick up a VIP pass for the launch party from the 55DSL pop up shop from Monday onwards which will give you speedy access into all the fun on Thursday night, or just RSVP by clicking here!

On the occasion of the launch of the unique collaboration with Complete Technique, Ale Zuek Simonetti joined again the 55DSL family to realize a very special gallery, shooting the creative director of the Japanese brand, Osamu Koyama, with the hands on his favourite treasures: jewels and motobikes.

Enter the cool lab with us in the main site’s Collabs Section!

Featuring an exclusive limited edition speaker pendant made in resplendent black and gold precious metals, and crafted with a beautiful Fifty Five DSL personalization, this astonishing collab, serialized and numbered from 1 to 55, is available solely at the 55DSL NYC Flagship Store at 281 Lafayette St. b/w E. Houston and Prince.