It’s days that Milan is listening to rumors on this: something new and powerful is brewing in the city as the Christmas preparations get underway!

Just in time for the magic of the season, as the Diesel Planet Store in San Babila — the biggest Diesel Store in the world — gets ready to unveil its new space, 55DSL will invade the Galleria Passerella location with a brand new 55DSL TemporART Store opening on the 3rd December with a huge party! 

Under the direction of Andrea Rosso, the 55DSL creative team has infact changed and customized the store with yet another cutting edge graphic concept: representing two parallel worlds, the space will be divided into a white section and a black one, allowing the brilliant 55DSL collection to pop!

Inspired by Andrea’s passion for music and design, the 55DSL TemporART Store will give young artists an opportunity to showcase their talent by customizing an area of the display window according to their own unique vision. The first artist to sign on is T.O.D.O.S., a Spanish collective who draw their inspiration directly from the streets and bars of Madrid. Their art seeks to break conventional notions and bring an end to oppressive behaviours. T.O.D.O.S el poder!!!